Mario Andretti 50th Indy 500 Project
Author: collectivepros.com
Category: Apps
Date: January 13, 2023
Project Overview:
In celebration of Mario Andretti's 50th anniversary of winning the Indianapolis 500, Collective Brand + Creative undertook a comprehensive project, including the design of a commemorative logo, integration into various products, collaborative ventures, month-long activation, and a custom exhibit at the Indianapolis Motor Speedway Museum. The results were outstanding, with a 6x increase in sales, massive media exposure, and a successful custom popup shop at the Memorial Day Indy 500.
Our work in numbers
50 hours
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8 specialists
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38 views
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Project Deliverables:
Commemorative Logo Design:
Create a visually striking logo for the 50th anniversary celebration, embodying the essence of Mario Andretti's historic victory.
Product Integration:
Seamlessly integrate the commemorative logo into diverse products, ensuring a cohesive and high-quality collection.
Collaborative Ventures:
Partner with renowned brands like vineyard vines, Hot Wheels, Starter, and Forza for exclusive collaborations, maintaining brand integrity.
Month-Long Activation:
Execute a month-long activation plan, engaging fans through various channels and platforms, building anticipation for the Memorial Day Indy 500.
Custom Popup Shop:
Design and set up a custom popup shop at the Memorial Day Indy 500, creating an immersive retail experience for fans.
Custom Exhibit at Museum:
Curate and design a custom exhibit at the Indianapolis Motor Speedway Museum to showcase Mario Andretti's illustrious career and commemorate the 50th anniversary victory.
Sales Increase and Media Exposure:
Achieve a substantial increase in sales of commemorative products.
Generate extensive media exposure through strategic marketing and PR efforts.
Project Execution:
Logo Design:
Collaborated with Mario Andretti and his team to create a timeless logo, capturing the spirit of the victory and the celebration.
Product Integration:
Integrated the commemorative logo seamlessly into various products, ensuring a consistent design language across the entire collection.
Collaborative Ventures:
Worked closely with partners to develop exclusive products that resonated with fans and maintained a cohesive brand narrative.
Month-Long Activation:
* Executed a multi-channel marketing campaign to engage fans throughout May, leveraging social media, email newsletters, and traditional advertising.
Custom Popup Shop:
Designed a visually captivating popup shop at the Memorial Day Indy 500, strategically placed for maximum visibility and foot traffic.
Implemented interactive elements and displays to enhance the overall consumer experience.
Custom Exhibit at Museum:
Collaborated with museum curators to curate a comprehensive exhibit showcasing Mario Andretti's achievements, featuring memorabilia, interactive displays, and the 50th-anniversary celebration.
Sales Increase and Media Exposure:
Monitored sales performance, adjusting strategies to optimize results.
Leveraged media partnerships, influencers, and press releases for extensive coverage.
Generate extensive media exposure through strategic marketing and PR efforts.
