Mario Andretti 50th Indy 500 Project
In celebration of Mario Andretti's 50th anniversary of winning the Indianapolis 500, Collective Brand + Creative undertook a comprehensive project, including the design of a commemorative logo, integration into various products, collaborative ventures, month-long activation, and a custom exhibit at the Indianapolis Motor Speedway Museum. The results were outstanding, with a 6x increase in sales, massive media exposure, and a successful custom popup shop at the Memorial Day Indy 500.
Our work in numbers
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